We launched our Little Prints line of printed toy boxes seven months ago. Everyone at our office had a personal favorite. "T-Rex" and "TOYS" were predicted to be the top sellers. No one foresaw the standout popularity of the top selling design: "Field of Flowers." We are not talking just a small advantage; "Field of Flowers" outsells the next most popular design ("Alphabet Animals") 3 to 1.
Much to our surprise "T-Rex" has been bringing up the rear.
In hind sight, we are thinking "Field of Flowers" benefits from its ability to blend into many decors, including rooms that are not exclusively dedicated to the toddler in the family.
But still, where is our collective love for dinosaurs? Doesn't T-Rex deserve a little respect?